Traffic To Apple.com Continues To Decrease

by , 7:00 AM EST, January 24th, 2001

As the excitement of the recent MACWORLD Expo continues to wear off, traffic to the Apple site continues to diminish. For the first time in many weeks, the Apple.com site saw less that 1 million visitors last week, and Apple dropped to 5th on the PC Data Top 10 list for hardware sites. The top of the list contained the usual suspects, with Dell, Compaq, Gateway, and HP all drawing more traffic than Apple. The rest of the list was also status quo, with this week's only newcomer, Sun, joining IBM and Intel representing hardware makers, while Egghead and Outpost again made the list as hardware resellers.

This Week

Last Week

Hardware

% of Total Web Audience Reached

Unique Users (000)
1
1
dell.com
1.6
1,486
2
2
compaq.com
1.5
1,446
3
4
gateway.com
1.2
1,081
4
5
hp.com
1.1
984
5
3
apple.com
1.0
916
6
6
egghead.com
0.7
650
7
8
ibm.com
0.6
523
8
7
intel.com
0.4
403
9
*
sun.com
0.4
401
10
10
 outpost.com
0.4
356

The Mac Observer Spin:

Even though the PC Data ranking system does not include Mac users in their data collection pool, the rankings have been fairly accurate in measuring the pulse of the Cupertino based computer maker, especially with regard to broader public appeal.

The G4 PowerBook's will not be available for at least a month, OS X a month after that, and the G4/733 desktop probably not until after that. There isn't a lot of interest surrounding Apple right now, but we can expect that to change as the official release of OS X draws closer.

Apple