Hidden Dimensions
by John Martellaro

Current Column

Apple's $20 Billion Cash and a 21st Century Mission - August 19th, 2008

Why the Apple TV Doesn't Make Toast - April 23rd, 2008

Apple's Success in the Enterprise Won't be Due to Apple - February 28th, 2008

Apple is Blameless in the iPhone Unlocking/Bricking Affair - October 12th, 2007

The Gaping Hole in Apple's Desktop Line - August 13th, 2007

Apple is Outsmarting the iPhone's Competition - July 13th, 2007

No More Illusions: WWDC Adjustments Needed - June 21st, 2007

Leopard's Delay is a Leadership Failure - April 17th, 2007

An Unabashed Look at the Apple Numb3rs - March 30th, 2007

No Writer is Smarter Than Apple - March 23rd, 2007

Illusion and Fear in the Entertainment Industry - March 7th, 2007

What Apple Won't Tell Us About Apple TV - February 26th, 2007

Navigating The Future of Apple TV - February 14th, 2007

Apple TV is The Solution to HDTV Industry Problems - January 19th, 2007

The Stakes For the Macworld Keynote are Enormous - January 8th, 2007

A Major Apple Weakness Could Harm Mac OS X - January 2nd, 2007

Apple, the OODA Loop and Staying The Course - December 19th, 2006

A Review of Apple's Strategic Weaknesses - December 8th, 2006

Apple, iPower and The Waiting Game - December 1st, 2006

How the Zune Will (Try To) Defeat the iPod - November 13th, 2006

Apple iPhone: Design by Buddha, Inc. - November 9th, 2006

An Examination of Executive Power at Apple, Part II - October 30th, 2006

An Examination of Executive Power at Apple, Part I - October 24th, 2006

Insider Tricks in Apple's Latest TV Ads - October 16th, 2006

Apple, Microsoft and the War Mentality - October 11th, 2006

Apple's Paradoxical Approach to Business - October 4th, 2006

The iPod of the Future (Maybe) - September 28th, 2006

Apple's Magic Sauce for Home Theater - September 21st, 2006

Apple's Values and the Movie Moguls - September 12th, 2006

Apple's Values and the Movie Moguls - September 11th, 2006

August 2006

My Tour of Duty at Apple, Part II - August 30th, 2006
Apple, The Cluetrain and The Money - August 22nd, 2006
An Alternate Universe Interview with Philip W. Schiller - August 15th, 2006
The WWDC Keynote Technical Companion - August 4th, 2006

July 2006

WWDC Secrets You'll Want to Know - July 31st, 2006
Getting a Piece of the iPhone Action - July 19th, 2006
The Secret of Apple's Secrets - July 10th, 2006

June 2006

Everyone Needs a Supercomputer, Part II (The Apple Factor) - June 26th, 2006
Everyone Needs a Supercomputer, Part I - June 19th, 2006
Synergy and Serendipity at Apple - June 12th, 2006
It's No Game at Apple - June 5th, 2006

May 2006

Pondering Apple's Next Desktop Mac - May 19th, 2006
A Technical Analysis of Apple's New TV Ads - May 15th, 2006
Checking the Consumer Boxes - May 8th, 2006

April 2006

Boot Camp May be Just the Beginning - April 24th, 2006
My Tour of Duty at Apple, Part I - April 7th, 2006
Apple's focus vs. Vista Vision - April 3rd, 2006

March 2006

An Exercise in Disruption - March 23rd, 2006
Why Apple Has Not Advertised Mac OS X - March 15th, 2006

John Martellaro is a senior scientist and author. A former U.S. Air Force officer,he has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple Computer. During his five years at Apple, he worked as a Senior Marketing Manager for science and technology, Federal Account Executive, and High Performance Computing Manager. His interests include alpine skiing, SciFi, astronomy, and Perl. John lives in Denver, Colorado.

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Most Recent Columns From Hidden Dimensions

• Apple's Values and the Movie Moguls - September 11th
• My Tour of Duty at Apple, Part II - August 30th
• Apple, The Cluetrain and The Money - August 22nd

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