August 31st, 1999

[3:50 PM]
Apple Introduces The Biggest, Baddest Flat Panel Display Ever
In addition to the new PowerMac G4, Apple has announced the biggest flat panel monitor in the world. Clearly aimed at the high-end graphics, publishing, and video editing markets, the new Apple Cinema Display is the most exciting monitor on the market. Coming in at 22", the Apple Cinema Display has the same viewable area than a 24" flat screen CRT. The Display does come with an appropriate price tag however, so prepare for a little sticker shock. According to Apple:

Apple® today introduced its Cinema™ Display, a spectacular 22-inch LCD flat panel that is the largest LCD display ever brought to market. The Cinema Display offers the same viewing area as a 24-inch flat CRT display, and features a “letterbox” format with 1600 x 1024 pixels and 16.7 million true colors.

Apple's Cinema Display is twice as bright, twice as sharp and has three times the contrast of CRT displays, plus it has zero flicker. Its display data is supplied digitally from Apple's new Power Mac™ G4 computers, and it offers an integrated two-port USB hub for easy connection to peripherals. The Cinema Display comes in a stunning clear enclosure that perfectly complements the new Power Mac G4 computers. Together, they make the ultimate system for publishing professionals.

“This is the display we've all dreamed about for 20 years,” said Steve Jobs, Apple's interim CEO. “The Apple Cinema Display is without a doubt the largest, the most advanced and the most beautiful LCD display ever offered.”

In addition to the Apple Cinema Display, Apple today unveiled translucent enclosures and a sleek new design for its award-winning Apple Studio Display monitors:

  • The 21-inch Apple Studio Display (19.8-inch viewable image size) offers incredibly sharp Trinitron CRT performance for publishing professionals who work with color-critical applications. The 21-inch display offers flicker-free viewing, ultra-fine resolution (1600 x 1200 at 85 Hz), a four-port USB hub and a unique tilt-and-swivel stand that lets users slide a keyboard underneath it for extra desktop space. It features lifetime color calibration using ColorSync® technology, Apple's industry-standard software for managing color on computer monitors, scanners and printers, and provides intuitive push-button access to software controls for all screen adjustments.

  • The 17-inch Apple Studio Display (16-inch viewable image size) combines stylish design with a high performance DiamondTron CRT. The 17-inch display offers a super-fine 0.25mm aperture grille pitch, support for multiple resolutions up to 1600 x 1200 at 60 Hz, and an anti-reflective screen coating. Multi-lingual on-screen display controls are provided and the display's tilt-and-swivel stand allows for easy keyboard storage.

Unfortunately, Apple has decided to only sell the new display when bundled with a new PowerMac G4 450 MHz or 500 MHz model when they are available. During today's keynote speech, Mr. Jobs cited limited availability as part of the reason for this bundling deal. The unit will ship for US$3,999, which makes the starting bundle deal priced at US$6,498. The product should be available in October.

The new Apple Studio Display is priced at US$1499, and the Apple Studio Display CRT is priced at US$499.

The Mac Observer Spin: It seemed to us that the Seybold audience did not react favorably to the announcement that the Cinema Display would only be available as a bundled deal. As we did not poll anyone, we can not be sure of this, but we hope that if supply catches up with demand that Apple will sell it as a separate unit.

Now, if there is someway we can afford to run two of them side by side... :-)

Apple