Apple is promoting the 50th anniversary of the Beatles appearance on the Ed Sullivan Show with a new Apple TV channel. The channel includes the band's performance on the show, and also promotes their albums on the iTunes Store.
Apple's new Beatles channel on Apple TV
The Ed Sullivan Show performance was the band's first U.S. appearance and broke records with 60 percent -- 73 million -- of the night's TV viewers watching the show. Mr. Sullivan was also instrumental in landing their U.S. recording contract.
Like other channels Apple has added over the past few months, Apple TV owners don't need to do anything to get the new channel because it automatically shows up; no need for update downloads or restarts.
According to the new channel, the performance will be available for a limited time, so be sure to check it our before it's gone.