Apple has quietly dropped the price of a 768GB Flash Storage option for the company's line of iMacs from US$1,300 to $900. That's $400, a significant 30.7 percent reduction.
Apple's Storage Pricing as of March 5th, 2013
We aren't sure when Apple instituted the price cut. As recently as January 10th of this year, Apple was charging $1,300 for the option. At the time, our own John Martellaro suggested it was, "outrageous. It's larceny. It's obscene."
Apple's Storage Pricing Options on January 13th, 2013
The price may have dropped as early as February 13th, when the company dropped pricing of the 13-inch MacBook Pro with Retina Display. The 768GB SSD option on the 15-inch MacBook Pro with Retina Display was dropped by the same $400 at that time, but we haven't seen any mention of the iMac price drop heretofore.
Be that as it may, if you were looking at Apple's gorgeous new iMacs but were put off by the high price of the Flash Storage option, it's much more affordable now.