Apple rolled out a new way for businesses to add or maintain information used in Apple Maps on Tuesday. Called Maps Connect, logging in with an Apple ID (or creating one if needed) will allow small business owners to add or maintain details of their establishment, including hours and links to social media accounts.
AppleInsider reports (via Search Engine Land) there are also options for iBeacon signups available on the site.
Maps Connect uses a business email or phone number as a point of contact to send a verification code in order to be sure the person submitting updates is the right person to do so, and then the information is reviewed and should become part of Maps in about a week.
At the moment this is only available in the US, but Apple did tell Search Engine Land that other countries would be given access "soon."