Apple has four new iPhone commercials. Short, just 15 seconds long, each spot personifies an iPhone selling point, and pits iPhone against “your phone” in a split screen representation. The four spots are titled Environment, Apple Support, Ease, and Safe.
iPhone — Environment
https://www.youtube.com/watch?v=IlIr-kxot2M
I like this spot the most, though the allegory is a tad removed. I think it makes the point that Apple works harder on its environmental footprint than its peers.
iPhone — Apple Support
https://www.youtube.com/watch?v=1znDlFzyUpQ
The Apple Support piece is simple, and probably easy to understand. It leaves me flat, though.
iPhone — Ease
https://www.youtube.com/watch?v=i9vx-Cm6EjA
Ease is my second favorite of the batch, though again, the allegory is quite removed.
iPhone — Safe
https://www.youtube.com/watch?v=EmU76dGh8wE
I saved this one for last, most likely because I like it the least. The personification is too abstract, and it lacks meaning and effect.