Apple’s iPhone and iPad were top searches on (newfound) arch-rival Google during 2010. Google released its annual “Zeitgest” report for 2010 Thursday, a report that presents the top searches from around the world (in aggregate) for the year.
In that report, iPad was the #2 Fastest Rising search and the #1 Fastest Rising in Consumer Electronics search, where iPhone 4 was #2. iPhone 4 was also #6 under the In The News category.
As you can see in the table below, Apple’s devices were keeping company with Justin Bieber, Katy Perry, Twitter, cupcakes, Nokia, Android devices, and earthquakes.
| Fastest Rising | Fastest Rising in Consumer Electronics | In The News |
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If you visit the full report, you can get detailed reports on each of the search terms ranked in 12 different categories. This includes graphs, like the one below, that show all of the terms in the Fastest Rising category.
Google Zeitgest 2010 Chart for Fastest Rising Searches
Just as each term is clickable for more information, each bar in graphs like this is clickable for a timeline graph on searches for that term. For instance, iPad searches spiked back in January of 2010, when Apple announced the device, and then again in April when it was released. iPhone 4 searches were occurring throughout the year, but started spiking in May, a month before the device was officially announced.
There’s also a timeline accompanied by an interactive map that show where search terms were occurring. For instance, look outside the U.S. for searches for Jörg Kachelmann or Menowin Fröhlich, or perhaps the ever popular 트위터.