iTunes customers can expect to get different free songs, books, apps and videos each day. The promo is kicking off with three free tracks from Coldplay’s iTunes Festival in London from earlier this year.
Each day’s offering will be available for just 24 hours, and Apple is letting customers sign up for email reminders so they don’t forget to grab their downloads. UK users can download Apple’s 12 Days of Christmas app for free, too.
Apple doesn’t offer its 12 Days of Christmas promo in the U.S., so customers in the states will have to sit this one out.