Wave Hoax Ad Designed to Look Like an Apple Ad
Most people reading an article like mine will know you can't microwave a phone of any sort, and that Apple didn't announce any such technology as “Wave.” Remember, however, that the vast majority of people don't read Apple-centric or tech-centric websites.
Being technically savvy is why we're considered geeks, and the reality is that “Wave” has a certain truthiness to it, especially to anyone who thinks that smartphones in general are but an Arthur C. Clarke step away from magic.
So, rather than laughing about it or judging anyone who might fall prey to such a prank, think about anyone in your family who could be a victim and make sure they know. These will be the people that typically turn to you for help with their computers and mobile devices.
The Los Angeles Police Department went so far as to tweet about this and label the advert a hoax:
This #Wave capability is a #hoax. Don't be fooled into microwaving your #iPhone6. #Apple #Smartphone pic.twitter.com/jIncZE81Cy
— LAPD Communications (@911LAPD) September 23, 2014
It's also gotten mainstream attention from Fox News, NY Daily News, L.A. Times, and other publications.