However, that lack of familiarity shouldn’t hamper the upcoming launch of Apple’s iCloud service, nor the growth of similar services. AppleInsider quoted Stephen Baker, vice-president of industry analysis for NPD, as saying: “Whether they understand the terminology or not, consumers are actually pretty savvy in their use of cloud-based applications. They might not always recognize they are performing activities in the cloud, yet they still rely on and use those services extensively.”
