Apple Has Missed the Plot

John Kheit thinks Apple has lost the plot about what users need in Apple devices, especially with creative pros. He argues that Microsoft nailed it with Surface Studio, while Apple’s new MacBook Pro is a far cry from a pro Mac.

Apple's 'Hello Again' Event Wasn't About the Mac After All

During Apple’s “Hello Again” event, Apple spent an hour and 25 minutes talking about several cool things. The new MacBook Pros are very nice—but they were the only major Mac announcement.  In contrast, the event tagline suggested that Apple would say something important about the “Mac” as a product. Instead, the vacuum persisted and Apple elected to take a stand, instead. on how it sees the MacBook Pro catering to the pro market with the Touch Bar.

Tim Cook: Giving Up Privacy with Siri and AI is a False Choice

The best analyst questions during Apple’s Q4 2016 Financial Results came from Simona Jankowski with Goldman Sachs. She asked Tim Cook about his perspective on home vs. mobile artificial intelligence agents and then the issue of privacy. Tim Cook took a solid stand on both questions that reveal the future direction of Apple.

macOS Sierra 10.12.1 Leaks New MacBook Pro Images

Apple seems to have tipped its hand and accidentally revealed the upcoming Retina MacBook Pro in Monday’s macOS Sierra 10.12.1 update. Photos showing the soon to be announced MacBook Pro with a touch sensitive OLED function strip were buried in the macOS update, which is about a close to a pre-event confirmation Apple will get.

Apple Beats Guidance with Q4 Earnings, Guides Q4 Above Consensus

Apple reported fiscal fourth quarter revenues of US$46.9 billion with earnings of $9 billion on Tuesday. Earnings per share were $1.67. Those results are down year over year from revenues of $51.5 billion, earnings of $11.1 billion, and EPS of $1.96. Gross margins were 38%, down year-over-year from 39.9%. Apple beat consensus estimates on EPS and guided Q4 revenues higher than consensus.

Apple Fixes Two-Factor Authentication Setup Bug

HomeKit in iOS 10 requires Two-Factor authentication if you plan to remotely control or monitor your smarthome devices. That isn’t a big deal, unless you’re one of the unlucky few who were blocked from switchting to Apple’s more secure password authentication system. The good news is that Apple finally fixed the issue, so HomeKit can be more that your in-home personal assistant again.