The Epic Games vs Apple case is well underway. A key part of the trial is expert witnesses, with David Evans, chairman of Global Economics Group set to be there for the Fortnite maker. Reuters has a breakdown of the significance of his, and other, appearances.
On the stand this week, Evans testified that Apple is what is known as a single-brand market, arguing that once consumers buy an iPhone, the costs of switching to an Android are so high that they rarely make the jump. Since about 2010, Evans testified, Apple’s App Store has effectively been its own market, and users rarely venture outside. After Apple kicked “Fortnite” off the App Store, Evans testified, only a small fraction of Apple users jumped to other devices like PCs or gaming consoles to play “Fortnite.”
Check It Out: Experts Key to Epic vs Apple Battle