Epic Games and Apple’s feud has taken a turn after the iPhone maker approved Epic’s games app for iOS devices in Europe. This comes just a day after Epic accused Apple of blocking the app’s launch over minor design issues.
The app in question is the Epic Games Store. Their initial submissions were rejected by Apple twice. The reason? The design of buttons and labels, according to Apple, too closely resembled those used in the official App Store and hence, could be confusing for users.
Epic argued that their design choices were standard and followed conventions used across various app stores. They also claimed Apple’s rejection violated the EU’s Digital Markets Act (DMA), which requires Apple to allow alternative app stores on iPhones. It’s like putting a hand on a sore spot, especially after Apple faced a fine of $38B from EU
Apple eventually reversed course and approved the Epic Games Store app. However, Apple still wants Epic to make changes to the button design in future updates. While Epic can launch the app with the current design, it seems Apple is willing to revisit the issue later.
Epic has long criticized Apple’s control over the App Store and its 30% commission on in-app purchases. The legal battle between the two companies continues, but this allows European iPhone and iPad users the prospect of a new app marketplace option.
Even though the store is approved, it’s unclear when it will be available for users.
They still need to make the button design changes requested by Apple, and other behind-the-scenes work might be required to make the store fully functional.
More here.