Dr. Elias Abou-Rustom, General Manager of Arab Business Machine Ltd (The company that manages Apple IMC East), commented “Here we can display our support for a local community event; an experience that will provide our young with an opportunity to express themselves creatively, while learning a variety of skills that can eventually open more doors for them in the future, in the realm of film-making and team work.”
Apple IMCis involvement in the project not only exposes the students to Apple technology, but also lets the company take an active role in the community. Mr. Abou-Rustom added “It is an opportunity for us to give back to the community and be involved in projects that can benefit our children.”