ChangeWave: Apple Leads Competition in Consumer Buying Plans

A ChangeWave Research Report says that amongst those planning to purchase a PC in the next 90 days, Apple leads all competitors. Of the Alliance members surveyed, 34 percent plan to buy an Apple notebook and 30 percent an Apple desktop, numbers that continue to rise.

The study, conducted August 4-12, asked pver 4,400 Alliance members, those who are known for being trend setters, about their PC purchase plans for the next 90 days. The results for Apple showed a continued rise in those who plan to purchase an Apple notebook or desktop.


Source: ChangeWave Research

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