Apple's iPad was the popular purchase over the Thanksgiving Holiday
The research firm followed the purchases of 50,000 in-store shoppers for last Thursday and Friday. Thursday was the Thanksgiving holiday in the United States, followed by Black Friday which is a huge holiday shopping day.
According to the company's research, the iPad mini was the top seller at Walmart, which is exactly what the retailer said on Monday. Walmart said it sold 1.4 million tablet devices on Thursday and Friday, and that more than 22 million people visited its stores on Thanksgiving Day.
The 16GB iPad mini topped Walmart's sales list, followed by a 60-inch Visio television and HP's 14-inch Pavilion laptop. The iPad mini made up 6.5 percent of Walmart's Black Friday sales, which is fairly substantial considering the volume of sales the company handels every day.
At Target, the 16GB iPad Air was the top seller, followed by the 16GB iPad mini and 32GB iPad Air. Apple's iPad lineup accounted for 18 percent of Target's sales.
Best Buy sales offered up an interesting twist with Microsoft's 32GB Surface tablet coming in as the holiday's best seller, followed by the 16GB iPad 2. The third place slot went to Amazon's 16GB Kindle Fire.
The big surprise isn't that the iPad didn't take the top spot across all three retailers, it's that Microsoft's Surface tablet actually sold enough units to best the iPad at any of stores. So far, the Surface hasn't been well received by consumers and has been the cause of significant quarterly write offs for the company.
Outselling the iPad, however, isn't necessarily a sign that Microsoft is catching up in the tablet game. Depending on store inventories, it may be that there simply weren't any iPad Air or Retina Display iPad minis to be had in Best Buy. If so, the 32GB Surface tablet could look enticing compared to the years old iPad 2 model that clearly was available.
Best Buy's sales numbers actually look worse for Amazon. The company's Kindle Fire was outsold not only by Microsoft's struggling tablet, but wasn't even as popular as a four generation old iPad model that costs $200 more.
For Apple, Thanksgiving and Black Friday iPad sales figures show the iPad is popular among consumers both online and in retail stores. This year, it looks like the iPad mini is the must have holiday gift.