Apple improves iBeacon support in its Apple Store apps for the iPhone and iPad
Apple improved system-wide iBeacons support with iOS 7.1, and the Apple Store 2.9.2 update for the iPhone and 1.1 update for the iPad add the same level of support in-app. iBeacons is Apple's new system for wirelessly pushing information to shoppers based on where they happen to be in the store.
Previously, the iPhone version of the app supported buying virtual gift cards, but now supports virtual and physical gift card purchases on the iPhone and iPad. Physical cards are mailed, so you don't have to visit an actual store to buy them.
The Apple Store app also lets users schedule Genius Bar appointments, Scan product bar codes in the company's stores to see reviews and other details, request retail staff assistance, and make purchases, too.
Apple Store 2.9.2 for the iPhone and Apple Store 1.1 for the iPad are free and available at Apple's iTunes-based App Store.