James Coates of the Chicago Tribune calls the new iMac, “smooth”, and LA Times’ Jim Heid compares the new iMac and a Gateway 500SE in two new mainstream articles that offer some outstanding exposure to Apple. Better yet, both authors like what they see.
James Coates gives an in-depth review of the new consumer Mac in his article titled,Smooth, eye-catching iMac delivers the goods, saying:
I put the iMac through its paces and everything worked. The machine comes with a bulging pantry of software that includes all of the productivity and entertainment most of us could ever want. Bundled AppleWorks 6 offers serious word processing, an Excel-quality spreadsheet, a powerful database, a PowerPoint-type slide show manager and drawing.
Over on the West Coast, in his article titled,A Study in Contrasts, Jim Heid compares the new iMac with a similarly configured Gateway 500SE. Both machines are competent, but he gives the ultimate advantage to the iMac, concluding:
I use both Macs and Windows XP computers daily, and the Mac is less frustrating, less commercially intrusive and more elegant. Quite simply, it’s a better computer.
Both articles are good reads. Both articles can be found at Apple’s Hot News site.
The Mac Observer Spin:
More mainstream press. Apple should be blushing from all the praise. Both the LA Times and the Chicago Tribune cover huge markets, and while the national press has been kind to the iMac, it never hurts to read a good review by someone local.