According to Counterpoint Research’s latest U.S. Smartphone Channel Share Tracker, in July 2024, the U.S. smartphone market experienced 5% year-over-year (YoY) sales growth, primarily by Samsung and Motorola.
This growth came despite a decline in Apple’s overall sales, which were down 4% YoY, largely due to weaker performance in the prepaid channel. However, the iPhone 15 Pro showed an increase in sales compared to its predecessor.
Samsung saw a decent increase in sales, with a nearly 25% YoY growth. This was largely attributed to the strong performance of the Galaxy A15 5G, which became a bestseller and accounted for nearly a third of Samsung’s total sales, and an early launch of its foldable phones, the Galaxy Z Flip 6 and Galaxy Z Fold 6.
Motorola also reported a significant 42% YoY increase in sales. This growth was driven by improved performances of models such as the Moto G Play 2024, Moto G 5G 2024, and Moto G Stylus 5G 2024, compared to their 2023 phones.
Overall, while the U.S. smartphone market saw a decline in some areas, the strong performances by Samsung and Motorola helped drive overall growth, highlighting a shift in consumer preferences towards more budget-friendly and innovative models like foldables.
This also indicates the adaptability rate of Android in the US. With some amazing exchange deals, the US is becoming a popular destination for international buyers interested in purchasing their devices.
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