Some Instagram from Facebook users have noticed views on their Story from accounts that don’t follow them and seemed to be Russian. Instagram said it’s aware of the issue.
It also said this inauthentic activity is not related to misinformation campaigns but is rather a new growth hacking tactic — which involves accounts paying third parties to try to boost their profile via the medium of fake likes, followers and comments (in this case by generating inauthentic activity by watching the Instagram Stories of people they have no real interest in in the hopes that’ll help them pass off as real and net them more followers).
Check It Out: Instagram from Facebook, Fake Story Views, and Russian Growth Hackers