Apple has included images and video from its R&D labs and manufacturing facilities in the recent past, but this video offers the public (and the competition, for what that’s worth) a look into how Apple spent some US$100 million in developing its antenna design and testing facilities. “Apple never releases a product without thoroughly testing…
Bryan Chaffin
Bryan Chaffin is the cofounder of The Mac Observer and currently serves as Afternoon Editor. He has contributed to MacAddict and MacFormat magazines, and co-authored the last two updates of iPad and iPad Pro for Dummies with Bob “Dr. Mac” LeVitus and Ed Baig. You can find out more about Bryan at his personal site, GeekTells, or find his Twitter link below.
Articles by Bryan Chaffin
Apple Confirms White iPhone 4 Will Ship End of July in “Limited Quantities”
The company had announced the white and black versions of the iPhone 4 at the same time, but then said a delay in the shipping date on June 23rd, with today’s announcement from Mr. Jobs marking a confirmation that the device will ship in July. “White models of Apple’s new iPhone 4 have proven more…
Apple Rejects Bloomberg’s Report that Antenna Expert Warned Steve Jobs
Apple had declined to comment on other aspects the iPhone 4 antenna controversy, but categorically rejected the Bloomberg report, saying: “We challenge Bloomberg BusinessWeek to produce anything beyond rumors to back this up. It’s simply not true.” Citing unnamed sources, Bloomberg had reported that senior engineer and antenna expert Ruben Caballero warned Apple execs that…
Report: Apple Also Tried to Buy Palm
Apple’s interest in acquiring Palm centered around the company’s large portfolio of more than 450 patents, as well as another pending 400 patent applications. Had Apple been able to land those patents, the company would have been in a very strong place when it comes to defending its own large portfolio of patents relating to…
Analysis: Apple Uses iTunes Data for Targeting iAds for Competitive Edge
“Apple knows what you’ve downloaded, how much time you spend interacting with applications and knows even what you’ve downloaded, don’t like and deleted,” Rachel Pasqua, director of mobile at marketing firm iCrossing, told Bloomberg. The company is able to put to put together a behavior profile based on all this information, which allows the company…
iSuppli: iPhone 4 Costs $187.51 in Materials
“Just as it did with the iPad, Apple has thrown away the electronics playbook with the iPhone 4, reaching new heights in terms of industrial design, electronics integration and user interface,” Kevin Keller, principal analyst, teardown services, for iSuppli, said in a statement. “However, the BOM of the fourth-generation model closely aligns with those of…
Amazon Adds Video & Retina Display Support to iPhone Kindle App
“We are truly excited to have collaborated with Amazon to launch Kindle Editions with audio/video,” Peter Balis, Director, Digital Content Sales, Wiley, said in a statement. “Innovations like these represent the advantages that digital can offer. Advancing our content in this manner is important for our authors and our readers and it will raise the…
iPhone 4 Photos: Lining Up, Camping, & Sleeping at the Los Gatos Apple Store
Los Gatos is one of the smaller towns near Cupertino that make up the area locally known as South Bay. It has a number of multimillion dollar mansions in the hills overlooking the town proper, and is the home of Apple cofounder Steve Wozniak. The Apple Store in Los Gatos is located on Santa Cruz…
How Many Drops to Break an iPhone 4? One? Two-hoo? Three?
That said, that last drop landed in a different way than the first three, and it’s just as possible the test could have taken one drop or 100, depending on how it landed, but the video makes for some heart-rending viewing, especially if you’re one of those standing in line waiting for their own iPhone…
iPhone Dev-Team Hacks iOS 4 for Jailbreaking
iPhone 2G (the original), iPod touch (1st and 3rd generation) are not supported, and the iPhone Dev-Team encouraged users to make sure they followed directions for their particular (supported) device, “as there are known upgrade traps and different upgrade scenarios that need to be fully understood and considered before using these tools.” Jailbreaking one’s iPhone…
Apple Sends Out iPhone 4 Reservation Confirmation/Reminder E-mails
iPhone 4 reservations are different from pre-orders in that they weren’t pre-paid, and one’s iPhone 4 must be picked up at an Apple Store. If you used the Apple Store iPhone app to reserve an iPhone 4, you have just that, a reservation, and should receive an e-mail reminder similar to the one below. We…
Apple Allows Developers to Submit iOS 4 Apps to App Store [UPDATE]
Developers started receiving notification from the Apple Developer Connection late on Thursday, according to developer sources who spoke with The Mac Observer. The ADC also posted the news to its developer Web site. Apple announced on Monday that iOS 4 had gone “GM,” or Golden Master, the last official version before it was released. Apple…
Virtual Programming Reissues X3: Reunion as Native Mac Port
“We weren’t happy with X3: Reunion’s performance when using Cider, and it turned out many of our customers weren’t either,” Virtual Programming CEO Mark Hinton said in a statement. “As a gesture of goodwill, we reengineered the game as a native port that’s a free update for existing customers. Starting today, new X3: Reunion customers…
Mercedes-Benz to Arm Showroom Sales Team with iPads
The company said that by doing so, it will be able to turn credit applications around faster, and give sales people the latest access to sales information, marketing tools, and information about specific models. “We see the iPad providing wireless mobility, information and flexibility on the showroom floor,” Andreas Hinrichs, Vice President of Marketing for…
Steve Jobs: I Don’t Want Us To Descend Into a Nation of Bloggers
Mr. Jobs made the comments at the D8 Conference, where he said, “I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.” He believes that (contrary to popular belief) people are willing to…
Steve Jobs on Gizmodo: I’d Rather Quit than Let It Slide
“When this whole thing with Gizmodo happened,” Mr. Jobs said, “I got a lot of advice from people that said. ‘You’ve gotta just let it slide. You shouldn’t go after a journalist because they bought stolen property and they tried to extort you.’” Mr. Jobs said that he thought “deeply” about the situation and the…
Steve Jobs: We’re Not Going Into Search & We’re Not Dropping Google from iPhone
One question that has often been asked since competition between the two began heating up in recent years is Google’s current role on the iPhone. Google was the first company allowed on to the iPhone with a third party app, Google Maps, and Kara Swisher asked Mr. Jobs if the company’s apps might be removed…
MTV Launches Free MTV News App for iPhone
MTV also said the app woud deliver “behind the scenes” access to its award shows starting with the 2010 MTV Movie Awards. Coverage will include streaming red carpet video interviews. Other features: Customizable: News content can be tailored to users’ interests based on the news category that interests them most (music, celebrity, shows, movies, gaming).…
Microsoft: PC Makers Are Just Experimenting with Android in New Tablets
“There are always lots of noises at the beginning of new category,” Mr. Guggenheimer told the newspaper. According to him, netbooks represented a similar situation, as early netbooks shipped with Linux installed on them. “It was 95% not on Windows,” he said, “and three years later it is 95% on Windows.” He added, “There are…
Amazon: Kindle Will Compete with iPad by Focusing on Reading
“There are always ways to do the job better if you are willing to focus in on one arena,” Mr. Bezos said, according to The Wall Street Journal. Mr. Bezos also said that Amazon had rejected color LCD displays for the Kindle, and that it would stick with the reflective E-Ink screens developed by E…
Dell Hops on Tablet Bandwagon with Android-Based Streak
The Streak made an appearance in March in the guise of leaked photos to Engadget and Wired. Images released today by Dell differ slightly (see below), and the company’s announcement makes Streak official. The device is being built around a 1GHz Snapdragon ARM processor, and will include a 5 megapixel camera. Dell is touting Flash…
Analyst: Memory-Chip Makers Peg iPad Production at 1-1.5M Units Per Month
“We believe most of the manufacturing bottlenecks are now solved in the iPad supply chain even though memory continues to be a constraint,” the analyst said, according to the Associated Press. Apple released the iPad on April 3rd, and delayed introduction into other markets until this Friday, May 28th, citing higher-than-expected demand. On Friday, the…
Survey: iPad Owners Read Newspapers & Magazines, Owners Are Happy
The survey was conducted among 3,174 consumers with the purpose of measuring future demand for the iPad. The company then conducted a second survey of 153 people who already owned an iPad to find out what they thought of the device and how they were using it. Looking ahead to consumer interest in buying iPads…
It’s When, Not If, Android Gets Bigger than iPhone
Even Apple made a rare public comment about the report, telling The Wall Street Journal: “This is a very limited report on 150,000 U.S. consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers world-wide. We had a record quarter with iPhone sales growing…