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Jeff Gamet

Jeff Gamet is the Mac Observer’s Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of “The Designer’s Guide to Mac OS X” from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also hosts TMO’s Daily Observations podcast, co-hosts The iOS Show podcast, and makes guest appearances on several other shows, too. Jeff dreams in HD.

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Kelly Costello Joins Apple as Business Affairs Exec for TV and Video

Unlike Apple TV, Apple’s streaming television and movie businesses isn’t a hobby. Apple’s latest hire, Kelly Costello, helps drive that point home. Variety reports she’s serving as business affairs executive reporting directly to Apple’s head of business affairs for worldwide video, Philip Matthys. She previously served as executive vice president of business and legal affairs for Broadway Video, and served stints at Viacom and NBC Universal Television, too. With each new hire Apple is showing it’s playing for keeps in the streaming entertainment market.

iMazing Adds iOS 12 Beta Backup Support

Good news, iOS developers. iMazing 2.6.1 is out and it includes support for iOS 12 beta. That means you can back up the data and apps on your iPhone, iPad, and iPod touch test devices and restore to an earlier state if something goes wrong. It also means iMazing is already good to go when the public betas start rolling out. iMazing is priced at US$39.99 and the update is free.

The Problem with Apple's New App Store Free Trials

iPhone, iPad, and Mac app developers asked Apple for a free trial option on the App Store for years, and they finally got what they asked for—sort of. Now Apple says developers can offer in-app free trials for all paid apps and not just subscriptions. Mars Edit developer Daniel Jalkut says that’s not as great as it sounds because the onus for managing the purchase on app makers, and it’s confusing for users and potential customers. Jalkut explains there are plenty of other problems with Apple’s approach, too. His full blog post is worth reading.