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An Augmented Reality Tape Measure Is Way Cooler Than It Sounds

Introduced at WWDC 2017 as part of iOS 11, Apple’s ARKit will provide the tools for developers to tap into the increasingly popular and important world of augmented reality. And now that the iOS 11 betas are in developers’ hands, we’re getting some amazing first looks at what AR on the iPhone and iPad will soon deliver. One of the coolest is AR Measure, a tape measuring app that is way cooler than it sounds. Check out the video demo, below.

Former Apple Execs Discuss the Origins of the iPhone

As part of the iPhone’s 10th Anniversary this month, The Wall Street Journal has published a short video which looks at how this revolutionary device came to be. How the iPhone Was Born: Inside Stories of Missteps and Triumphs features interviews with three Apple employees key to the device’s development: Tony Fadell, Greg Christie, and Scott Forstall. Topics include how Apple originally envisioned the iPhone, the range of initial prototype designs, and what it was like to work under pressure from Steve Jobs.

Off the Tracks: A Final Cut Pro X Documentary

Are you a fan of Apple’s Final Cut Pro? Or curious about the controversial history of the Final Cut Pro X update? Check out Off the Tracks, a Final Cut Pro X documentary that just hit its crowdfunding goal on Kickstarter. The documentary features interviews with key industry figures and filmmakers, including Randy Ubillos, the creator of Final Cut Pro and iMovie. The documentary won’t be completed until early next year, but you can reserve an early copy for a pledge of $25.

Chicago's New Apple Store Lets You Get Your MacBook Fixed Inside a MacBook

If there’s one thing about Apple Stores that everyone can agree on, it’s that they certainly stand out, and it looks like Apple isn’t aiming to change that reputation any time soon. The company’s upcoming flagship store in Chicago is being constructed with glass walls all around and a carbon fiber roof. But this week, the construction crew deviated from the original design plans and added a white Apple Logo to the center of the roof, making the store look like a giant MacBook. Check out the video of the store’s construction from DNAinfo.

The Secret History of the iPhone Isn't So Secret Anymore

The highly anticipated and controversial new book about the development of the iPhone, The One Device: The Secret History of the iPhone, is now available. Initial reviews reveal that the book isn’t the “complete” history of the iPhone that most were expecting, but that it does provide a number of new stories and insights about the inner workings of Apple and the relationships between the company’s executives and its partners during this crucial time in Apple’s history. Early press excerpts from the book caused some controversy, and its release was timed perfectly with last night’s interview with ex-iOS chief Scott Forstall. Check it out now at Amazon, or download the Kindle or iBooks versions to start reading right away.