Apple’s HomePod video ad focuses on the old, tried and true. Takes few risks and is predictable. What happened?
Particle Debris
Here's What's Coming in The Next Version of macOS
June’s WWDC is not far away, so it’s not too early to start talking about what Apple may have in store for the next version of macOS.
Who Would Apple's Tim Cook Pick to Succeed Him?
Every corporation has a succession plan for its CEO, so what might Apple’s look like?
Is the iPad a Real Computer? Do its Users Deserve it?
Those who like to argue about whether the iPad is a full-fledged computer are wasting their time, and no one cares.
A Fantasy Conversation: Bezos and Cook Chat About Amazon Echo
Two very interesting things happened this week. First, we heard that Apple may be making its own Siri-powered Echo-like device, to be announced at WWDC. Later in the week, we heard that Amazon will now bring its video app, Prime Video to the Apple TV. Mere coincidence? John, just for fun, imagines a recent, fictional conversation between Jeff Bezos and Tim Cook.
The Thinking Behind a Female Voice for Siri
Siri started out with a female voice exclusively, but now it can be changed to male. Alexa uses only a female voice. Cortana’s voice, for now, is strictly female. Why is that? Is it sexism? Is it for better intelligibility? John looks into the matter.
Apple's TV App Reveals its Plight with Television Industry
From time to time, we’ve seem articles that explain Apple’s plight with its TV business. But John has found a splendidly complete diagnosis at The Verge for this week’s focus. It examines the deepest motivations of Apple, it’s clash with the entertainment industry, its successes and failures, and how that has, in turn, affected Apple TV software design and customer perceptions.
Apple and IBM Partnership: Macs, iOS and Watson Are The Glue
IBM and Apple have been partnering with each other for some time now. The action continues with Macs finding great favor within IBM. Also, education initiatives continue. Finally, IBM’s Watson has to be giving Apple some big ideas. This has the signs of becoming one of the most productive partnerships ever, amongst former rivals, in the tech industry.
Evidence is Mounting: Apple Will Convert the Macs to ARM CPUs
The time since most of the Macs have been updated can now be described as geologic. Is that because Apple doesn’t care about the Macs? Or, more likely, could we be in for another major architectural change? Evidence is mounting that Apple will abandon Intel and take the Mac lineup to ARM. John looks at the evidence and makes the case.
This May be The 4K UHD Apple TV We've Been Waiting For
An Apple filing with the FCC looks very much like it might be a new 4K UHD, 5th generation Apple TV just in time for the December holiday period. It wouldn’t be a stretch to think that the old 4th generation Apple TV from October 2015 had been delayed. And now we may be getting what we really wanted all along just one year later.