The ad agency also won a Gold Effie in the Consumer Electronics category and a Gold Global Effie, which “recognises campaigns that have proven effective in six or more countries across two or more regions”. “Our Grand Effie winner honors a product at the forefront of popular culture complemented by a creative, breakthrough marketing campaign…
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Just a Thought - Decisions, Decisions...
"This sucks!" Steve paces an oblong path in his sizable office that takes him a full 30 seconds to complete. He looks as if he could take a bite out of the hull of a battleship, chew the steel, then spit perfectly formed nails. Anyone else would have cringed at the heat emanating from Steve…
TMO Reports - Merrill Lynch Cites 'Short-Term Risk, But Long-Term Benefits' From Intel Switch
Merrill Lynch analyst Steve Milunovich on Tuesday issued a research report in response to Apple’s announced move to Intel-based Macs within two years. He writes in it that he expects the switch to result in “a better value proposition for the end user” and notes that it involves “short-term risk, but long-term benefits.” Mr. Milunovich…
BofA Sees 'Net Positive' in Apple's Intel Move
Mr. Bachman continued: “On the whole, we believe this is a net positive … as the transition will allow it to provide improved performance, better heat and power management and lower price points, especially for mobile platforms. Further, we have always believed that Appleis value has rested with its software development (for its OS and…
NPD Says 'iTunes More Popular Than Most P2P Services'
Russ Crupnick, president of The NPD Groupis Music and Movies division, said in a statement: “One of the music industryis questions has been when will paid download stores compete head-to-head with free P2P download services. That question has now been answered. iTunes is more popular than nearly any P2P service, and two other paid digital…
TMO Reports - Analyst Rates Apple 'Hold,' Says Intel Transition 'Not Without Risk'
American Technology Research analyst Shaw Wu issued a Monday morning research report that addresses the ever-building rumors that Apple CEO Steve Jobs will use his WWDC keynote to announce a switch to Intel processors. He assesses the stock as “Hold,” believing that it’s fairly valued, and writes: “We believe using Intel x86 is technically feasible…
MojoWorld 3.1 Includes Native Poser Support, More
This upgrade also offers MorphGrid, a new primitive type that places a network of handles over a surface and enables designers to push and pull them to shape the terrain without having to import bitmap terrains. Pandromeda also improved the previews of all materials by systematically organizing and displaying them. MojoWorld 3 is available in…
Monday's WSJ: Intel Switch a Go; Partners Briefed
The WSJ reported Monday (subscription required) that Apple “has begun briefing some partners about plans to begin shifting its Macintosh computer line next year to Intel chips, according to industry executives and people familiar with the briefings. Apple has said it expects to announce the move today, these people said.” Apple Chief Executive Officer Steve…
Dell to Enter High-End PC Market
The article also quoted Mr. George as noting: “I donit think those customers have a specific place to go. There is not a clear identity to go in that high-end direction. We are competing for those customers along with companies like HP, Sony, Apple, Alienware and those customers that basically build their own systems.” The…
iEmulator.com Releases iEmulator 1.7.6
iEmulator 1.7.6 now provides the ability to access Mac files, folders and volumes directly from the emulated Windows environment, adding tremendous value and making file sharing across platforms extremely simple. Other previous features of iEmulator include the ability to assign up to 1 gigabyte of memory to each emulated PC, instantaneous PC state saving and…
TMO Reports - Goldman Sachs Says AAPL Should 'Remain in Neutral,' But 'Business is Healthy'
Goldman Sachs on Friday advised its investors that Apple’s stock “should remain in neutral,” but the company’s “business is very healthy.” In the report, a copy of which was obtained by The Mac Observer, analysts David C. Bailey, Laura Conigliaro and Min Park write: “We had an update with AAPL management and, while there was…
Just a Thought - Good Apple: Bad Apple
"Sometimes, I feel discriminated against, but it does not make me angry. It merely astonishes me. How can any deny themselves the pleasure of my company? It’s beyond me." Zora Neale Hurston (American folklorist and writer, 1903-1960) As a Black Mac user and die-hard fan of Apple, I would like to think that my color,…
Apple Podcast Backing "A Signal Event", Analyst Believes
Writing for Technology Review.com, Eric Hellweg believes last Sundayis announcement by Apple CEO Steve Jobs that a new version of iTunes software will debut in the next 60 days with full support to download and play a variety of podcast “will be a signal event for the technology, propelling it from a hobbyistis pursuit to…
Alabama iBook Pilot Program Deemed a Success
Goodman explains that the program will continue for two more years and could expand to all the sixth graders in the district, depending on decisions made by a committee comprised of parents, teachers and administrators. He says that “most teachers saw not only significantly increased class time on computers, but also improvements in attendance. They…
S&P Equity Research Rates Audible 'Sell,' Cites Podcasting Threat
Audible emphasizes compatibility with Appleis iPod on its Web site, and Apple has supported Audible by selling its content on the iTunes Music Store, but Apple CEO Steve Jobs recently announced that iTunes 4.9 will offer features for finding, downloading and managing podcasts. Apple will also freely distribute what it deems are the best podcasts…
Analyst: Apple Sending Message to IBM With Intel Talks
Kevin Krewell, editor-in-chief of industry newsletter Microprocessor Report, believes Apple is trying to send a message to IBM that it should be its highest priority when it comes to the Power PC processor. “iThis news came out the week after the E3 games Expo in Los Angeles, where IBM was very much in the center…
Jobs at D: "Great Things" Coming; Jabs at Yahoo Music Service
Mr. Jobs made his comments during his keynote address at the Wall Street Journalis D Conference Sunday night outside San Diego, Calif. An invited guest, who asked not to be identified, told The Mac Observer of specific topics and quotes from the almost two-hour open conversation, in which Mr. Jobs fielded a range of questions…
Analyst Sees Apple Selling Video, But Such Speculation is "Premature"
Mr. Milunovich also observes that “music videos have been on sale through Appleis iTunes Music Store since last week” and that “the music industry doesnit have an outlet to sell music videos and would likely cooperate with Apple.” However, it should be noted that Apple isnit selling any music videos — theyire only available to…
TMO at E3 - E3 Keynote Offers "Six Easy Steps to World Domination"
Entertainment Software Association president Douglas Lowenstein laid down the facts in this year’s E3 keynote speech. The "Six Easy Steps to World Domination" speech was delivered in an unconventional style that directly addressed industry insiders while explaining the state of the video game industry to the broader audience listening. Mr. Lowenstein presented the following major…
Editorial: Apple "Arrogant"; Unfairly Singling Out Journalists
Apple Computer is continuing to get headlines it would no doubt rather not have. This time, a scathing editorial by Los Angeles Times financial writer Michael Hiltzik who wrote Monday that Apple’s on-going lawsuits against so-called Mac news rumor sites shows arrogance and puts into question the definition of what news really is. Writing in…
Apple Successfully Defends Itself in Tiger Direct Lawsuit
AppleInsider reported on Friday that Apple won a ruling from a Florida judge in the lawsuit brought against the computer maker by the retailer Tiger Direct. Judge Joan Lenard noted: “The Court finds that the [companies’ trade]marks are distinctly different. “Any given customer who cross-hops Tiger Direct and Apple, whether over the Internet or in…
Analyst Says Tiger Server Should Make 'IT Managers Sit Up and Take Notice'
“It has full 64-bit support, and as a direct challenge to data centre managers who might dismiss using Xserve, and OS X in mixed environments, the Server variant includes support for Access Control Lists (ACLs) and native file permissions of Microsoft Windows XP, and Microsoft Windows Server 2003 Active Directory environments.” He then relates other…
TMO Reports - Merrill Lynch Analyst: Yahoo! Threatens Real and Napster, Not Apple
Merrill Lynch analyst Steve Milunovich on Thursday issued a research note in response to the threat posed by Yahoo!’s introduction of a subscription-based music download service, saying that the company really worries Real and Napster, not Apple. Similar to recent statements made by Banc of America Securities, Piper Jaffray’s Gene Munster and two JP Morgan…
Is This the New Motorola iTunes Phone?
S omeoneis idea of a joke or a leaked image of the real thing? The Mobile Gazette is reporting details and a photo of what many believe is the yet-to-be-announced Motorola cellular phone with built-in iTunes capability. The mobile enthusiast site reports the phone will probably be called the Motorola E790, “a handset based on…