On The Flip Side - Apple Should Not Change Its Advertising Approach

Apple Should Not Change Its Advertising Approach April 2nd, 2002 If you believe that Apple needs to conquer a part of the PC market to expand its share of the computer market, allow me to say this: forget about it. For several different reasons, this is highly improbable. There are people who criticize Apple’s advertising…

Need A Rush In QuickTime? Endorphin.com

Endorphin.com is a new site which features news and happenings in Californiais Monterey, Carmel, and Big Sur region. Whatis great about this site is the copious use of QuickTime video. We donit mean those dinky, grainy, washed out videos you sometimes see at other sites. No siree. Weire talking about big, gorgeous, colorful videos, with…

Note To Developers: Apple Posts Session Grids For WWDC

Join thousands of developers in San Jose May 6-10 at Appleis Worldwide Developers Conference where youill learn about the future of Mac OS X, Appleis new Unix-based operating system. Immerse yourself in Apple technologies during this information-packed, five day event. Discuss issues, share ideas, and solve problems with Apple engineers and your peers in a…

Apple Asks For PC Users' Feedback

Apple has posted a brand new Web page on its site that asks for PC users’ feedback. Divided into two sections, one asking for comments from PC people looking to switch, and one asking for comments from PC people who have already made the switch, Apple is looking help in understanding how PC users think.…

The Back Page - Analyzing The MW Tokyo Keynote From The Show Floor

Steve Jobs’ keynote for MACWORLD Tokyo was not without its usual controversy. The event was held yesterday in Tokyo’s Big Sight, a snazzy venue that is everything that many Westerner’s think of as being “Japanese.” It’s cool looking, and it seems “futuristic.” Too bad IDG Japan is disorganized, not computerized, and treats the press to…

TMO's Guide To Tokyo Booth "Campaign Ladies"

Campaign Ladies are often aspiring models hired by "Scouts" who prowl Japanis subways and streets looking for attractive women. This is a large industry in Japan, and it is very much an expected part of any trade show. Just like in the States, these folks are hired talent and almost never work for the company…

Thoughts From The Show Floor, Day 1 & 2

With those sorts of numbers, one might logically leap to the conclusion that the floor itself would also be packed to the gills with vendors. The interesting truth is that this is not the way it is. MACWORLD Tokyo is approximately 1/3 to 1/4 the physical size of either MACWORLD San Francisco or MACWORLD New…

VistaPro Update Released From MonkeyByte

MonkeyByte.com is proud to announce that we have reached an agreement with Ideas From the Deep (IFD) to have a new and updated version of VistaPro created for the Macintosh Operating system! Version 1.31 of this cutting edge 3D animation tool is receiving a much requested upgrade for the new year and plans are in…

Where Have All The (Mac) Zealots Gone?

Usually the person will walk away quickly or call the cops, but every once in a while, one will hear me tell my Mac tale. These people who listen to me seldom buy Macs unless the word “Big” is in front of it, and then only if you give them the money to do so,…

Michael Eisner, Steve Jobs, & Digital Copyrights

The first – big surprise – is Steve Jobs. After accepting a technical Grammy award from the National Academy of Recording Arts and Sciences last week, he told a reporter from the Wall Street Journal that "If you legally acquire music, you need to have the right to manage it on all other devices that…

3D Graphic Support On Mobile Devices With Blender

Not a Numberô (NaN) has presented a technology and production platform for wireless communication and entertainment media, the Blender 3D Media Platform, that enables consumers to view and play 3D media applications, including MMS and games, on GPRS and UMTS mobile devices. The system has already been contracted to leading European UMTS license holders. NaN…

Diagraming App ConceptDraw Updates

Computer Systems Odessa Corp.,today announced the availability of ConceptDraw (Standard and Professional) version 1.7.5. ConceptDraw is a cross-platform flowcharting and diagramming software package for Mac OS, Mac OS X and Windows. ConceptDraw 1.7.5 adds a variety of new and improved features and content to help users to fully utilize the potential of their brain. Enhancements…

Do-It-Yourself Broadband: Wireless for the Rest of Us

Many mobile Mac users, and PC users for that matter, are familiar with being able to wirelessly log on to the Internet from many public locations. Airport terminals, train stations, and even coffee shops now provide wireless Internet access. All you need is a compatible wireless NIC (Network Interface Card) and someplace on the Internet…

QuickTime Movie Player Update From FEELORIUM

FEELORIUM has released Full Screen Player 1.1 today. Full Screen Player is a full screen QuickTime movie player. Full Screen Player is very easy to use. You can use Finder to organize your movie files, for example, make aliases of movies into a folder as a play-list. Then drag and drop movie files or folders…

David Bowie's iPod, TiBooks On TV, & Arnold Schwarzenegger

O bserver Randy Souther was reading David Bowieis journal and came across this piece of glowing praise for our favorite little music player. Nope, heis not a crazed stalker fan – you can read Bowieis journal at his Web site. On January 10th, two days after his 55th birthday, Bowie writes -I wished and wished…

Apple Lands Major Content Delivery Deal With Sun & Ericsson

Apple, Sun, and Ericsson announced a partnership to deliver wireless media. Apple made the announcement yesterday (Feb. 12, 2002) stating that the partnership was formed to provide wireless media solutions based on standards. Note the gratuitous (but very cool) slam at the proprietary streaming technologies used by some other companies made by Phil Schiller in…