Apple Should Not Change Its Advertising Approach April 2nd, 2002 If you believe that Apple needs to conquer a part of the PC market to expand its share of the computer market, allow me to say this: forget about it. For several different reasons, this is highly improbable. There are people who criticize Apple’s advertising…
News
Need A Rush In QuickTime? Endorphin.com
Endorphin.com is a new site which features news and happenings in Californiais Monterey, Carmel, and Big Sur region. Whatis great about this site is the copious use of QuickTime video. We donit mean those dinky, grainy, washed out videos you sometimes see at other sites. No siree. Weire talking about big, gorgeous, colorful videos, with…
Note To Developers: Apple Posts Session Grids For WWDC
Join thousands of developers in San Jose May 6-10 at Appleis Worldwide Developers Conference where youill learn about the future of Mac OS X, Appleis new Unix-based operating system. Immerse yourself in Apple technologies during this information-packed, five day event. Discuss issues, share ideas, and solve problems with Apple engineers and your peers in a…
Maine iBook Purchase Signed Into Law, US$25 Million Program Puts iBooks Into Schools Across The Stat
King is predicting that in four years laptops will continue because it will be that successful. "Iim so confident that this will prove itself to be powerful and important that it will be very difficult to not fund it in the future." The annual cost of $7 million is cheap, he said, considering itis less…
TMO Short Take -- Do the Apple Stores Need Evangelists... or Salesmen?
Jones said, "I wanna get someplace. I like to get someplace good, be gainfully employ, make me a livin wage." "Just what I suspected," Ignatius said angrily. "In other words, you want to become totally bourgeois. You people have all been brainwashed. I imagine that youid like to become a success or something equally vile."…
Apple Asks For PC Users' Feedback
Apple has posted a brand new Web page on its site that asks for PC users’ feedback. Divided into two sections, one asking for comments from PC people looking to switch, and one asking for comments from PC people who have already made the switch, Apple is looking help in understanding how PC users think.…
The Coolest FireWire Hub Ever, The Godzilla Hub
"AAARRRGGGHHH!!!! Run, run! Itis Godzilla! The blue light ROCKS! The beast from above… This is where the cables go.
The Back Page - Analyzing The MW Tokyo Keynote From The Show Floor
Steve Jobs’ keynote for MACWORLD Tokyo was not without its usual controversy. The event was held yesterday in Tokyo’s Big Sight, a snazzy venue that is everything that many Westerner’s think of as being “Japanese.” It’s cool looking, and it seems “futuristic.” Too bad IDG Japan is disorganized, not computerized, and treats the press to…
TMO's Guide To Tokyo Booth "Campaign Ladies"
Campaign Ladies are often aspiring models hired by "Scouts" who prowl Japanis subways and streets looking for attractive women. This is a large industry in Japan, and it is very much an expected part of any trade show. Just like in the States, these folks are hired talent and almost never work for the company…
Thoughts From The Show Floor, Day 1 & 2
With those sorts of numbers, one might logically leap to the conclusion that the floor itself would also be packed to the gills with vendors. The interesting truth is that this is not the way it is. MACWORLD Tokyo is approximately 1/3 to 1/4 the physical size of either MACWORLD San Francisco or MACWORLD New…
VistaPro Update Released From MonkeyByte
MonkeyByte.com is proud to announce that we have reached an agreement with Ideas From the Deep (IFD) to have a new and updated version of VistaPro created for the Macintosh Operating system! Version 1.31 of this cutting edge 3D animation tool is receiving a much requested upgrade for the new year and plans are in…
TMO Short Take -- iNET (not .NET): Apple?s Next Digital-Hub Application
He who lets the world choose his plan of life for him, has no need of any other faculties than the one of imitation. He who chooses his plan for himself, employs all his faculties. John Stuart Mill
TMO Announcement: Prepping For MACWORLD Tokyo With TMO Japanese Giveaway
*** The Mac Observer is pleased to announce our first drawing for TMO Subscribers. If you are like us, you have tons of Mac and Apple stuff you have collected over the years. You have the way cool 6-colored Apple mug you took from your boss when he wasnit looking. You have the stickers that…
TMO Short Take: This Column Has Nothing To Do With Prince, Or With Macs
In [writing], my first desire has always been to interest the listener; if I donit interest him, he will soon stop being a listener. But I have never been eager that he should think as I think, but only that he should think. I hope that he will agree with me, but, if he does…
Where Have All The (Mac) Zealots Gone?
Usually the person will walk away quickly or call the cops, but every once in a while, one will hear me tell my Mac tale. These people who listen to me seldom buy Macs unless the word “Big” is in front of it, and then only if you give them the money to do so,…
Michael Eisner, Steve Jobs, & Digital Copyrights
The first – big surprise – is Steve Jobs. After accepting a technical Grammy award from the National Academy of Recording Arts and Sciences last week, he told a reporter from the Wall Street Journal that "If you legally acquire music, you need to have the right to manage it on all other devices that…
TMO Short Take: Open-Source Guru Says, 'When PCs Fall Below $350, Microsoft Will Die, Die, Die!'
CKQUOTE>When the price of a PC falls below $350, Microsoft will no longer be viable. The reason is that if you sell something below that price, you can’t afford to pay the Microsoft tax and still make money. 3/1/2002 ZDNet news, on-line “Dude, Dell just made you go bankrupt!” That ubiquitous character in Dell’s incessant…
3D Graphic Support On Mobile Devices With Blender
Not a Numberô (NaN) has presented a technology and production platform for wireless communication and entertainment media, the Blender 3D Media Platform, that enables consumers to view and play 3D media applications, including MMS and games, on GPRS and UMTS mobile devices. The system has already been contracted to leading European UMTS license holders. NaN…
Diagraming App ConceptDraw Updates
Computer Systems Odessa Corp.,today announced the availability of ConceptDraw (Standard and Professional) version 1.7.5. ConceptDraw is a cross-platform flowcharting and diagramming software package for Mac OS, Mac OS X and Windows. ConceptDraw 1.7.5 adds a variety of new and improved features and content to help users to fully utilize the potential of their brain. Enhancements…
Do-It-Yourself Broadband: Wireless for the Rest of Us
Many mobile Mac users, and PC users for that matter, are familiar with being able to wirelessly log on to the Internet from many public locations. Airport terminals, train stations, and even coffee shops now provide wireless Internet access. All you need is a compatible wireless NIC (Network Interface Card) and someplace on the Internet…
QuickTime Movie Player Update From FEELORIUM
FEELORIUM has released Full Screen Player 1.1 today. Full Screen Player is a full screen QuickTime movie player. Full Screen Player is very easy to use. You can use Finder to organize your movie files, for example, make aliases of movies into a folder as a play-list. Then drag and drop movie files or folders…
Mac Sightings - David Bowie's iPod, TiBooks On TV, & Arnold Schwarzenegger
Observer Randy Souther was reading David Bowie’s journal and came across this piece of glowing praise for our favorite little music player. Nope, he’s not a crazed stalker fan – you can read Bowie’s journal at his Web site. On January 10th, two days after his 55th birthday, Bowie writes -I wished and wished and…
David Bowie's iPod, TiBooks On TV, & Arnold Schwarzenegger
O bserver Randy Souther was reading David Bowieis journal and came across this piece of glowing praise for our favorite little music player. Nope, heis not a crazed stalker fan – you can read Bowieis journal at his Web site. On January 10th, two days after his 55th birthday, Bowie writes -I wished and wished…
Apple Lands Major Content Delivery Deal With Sun & Ericsson
Apple, Sun, and Ericsson announced a partnership to deliver wireless media. Apple made the announcement yesterday (Feb. 12, 2002) stating that the partnership was formed to provide wireless media solutions based on standards. Note the gratuitous (but very cool) slam at the proprietary streaming technologies used by some other companies made by Phil Schiller in…