Project is the culmination of Mr. Branson and former FHM editor Anthony Noguera’s efforts to create a new digital magazine filled with “international culture, entertainment, design, business and travel.”
Project is the latest in a string of electronic magazines to hit the iPad following the likes of Wired, Time, Popular Mechanics and Slate. Each digital issue is priced at US$2.99, and Project is promising “a full month’s worth of updating content.”
The Project app is free and is available at Apple’s iTunes-based App Store.