This week, Apple celebrated Apple TV+ flagship The Morning Show receiving three Golden Globes nominations. Deadline spoke to the company’s heads of world video – Jamie Erlicht and Zack Van Amburg about what it all means.
“Honestly we had really mitigated expectations because no streamer has ever received nominations in any significant categories the first year, it took minimum two years before they got traction to get nominations,” Jamie Erlicht, Apple’s head of Worldwide Video, said. “We expected that it would be very hard to do, but we also had to believe in the quality of our shows and that if anyone had a chance to get early awards recognition, Apple TV+ would be one to do it. It’s been validating what we knew, that we had something special here.” Added Apple’s fellow head of Worldwide Video Zack Van Amburg, “After the debut of Apple TV+ just last month, today’s nominations are a true testament to the powerful storytelling that went into The Morning Show, as well as all of our Apple Originals.”
Check It Out: Apple TV+ Bosses Reflect on Golden Globes Nominations