At&T, one of the biggest marketers in the U.S., is back advertising on YouTube after a nearly 2-year hiatus. The company removed all its adverts from the video platform in 2017. It said Friday that it was satisfied that YouTube had worked to stop its adverts appearing next to disturbing or extremist content. At&T’s Chief Brand Officer, Fiona Carter, spoke with New York Times and emphasized that her firm demanded “a near-zero chance of our advertising appearing next to objectionable content.” That standard now appears to have been met.
The decision reflects the progress that Google-owned YouTube has made with advertisers in the 22 months since a number of them discovered that some of their ads were appearing during, or before, videos promoting hate speech, terrorism and other disturbing content. AT&T was among the first companies that stopped paying to advertise on YouTube, telling it that they wouldn’t return until it made improvements.
Check It Out: At&T Return to Advertising on YouTube After 2 Years Away