According to the Financial Times, which I can’t link here due to its paywall, Apple could be trying to woo radio listeners of color with its iHeartMedia grab.
Even with its mounting debt and impending bankruptcy filing, iHeartMedia has a crushing grip over the radio industry with over 850 stations. Nielsen research found black people spend more time listening to the radio than any other ethnic group averaging more than 13 hours a week, making them a prime target for Apple’s radio expansion dreams.
Personally, I think that’s an odd conclusion to draw from the iHeartMedia rumors, and I don’t think Apple has ever set out to target a specific audience.
Check It Out: Would Apple Woo Black Listeners in iHeartMedia Grab?