What are the proper metrics for evaluating Tim Cook’s performance? Should he be graded as a product visionary? Should he be graded as a salesman for the Apple life? Neil Cybart argues that neither of these is correct. Instead, Tim Cook should be judged on how well he’s built up the Apple ecosystem with products and services. That necessarily means milking the iPhone for all it’s worth. Building Apple’s Ecosystem and Milking the iPhone has the discussion.
Check It Out: Building Apple’s Ecosystem and Milking the iPhone