Google, Microsoft, and other tech firms will have to provide more transparency about how they rank online search results. Reuters reported on new EU guidelines forcing the change that were released on Monday.
The guidelines, which take immediate effect, will be followed up next week by the publication of draft rules that could eventually impose further restrictions on the tech sector… The Commission said the guidelines require online platforms to identify the algorithmic parameters that determine ranking and to share them with companies. “These guidelines set the standard for algorithmic ranking transparency and will increase fairness in the online platform economy, which drives innovation and welfare for millions of Europeans,” European Competition Commissioner Margrethe Vestager said in a statement.
Check It Out: EU Lays Out New Search Ranking Guidelines For Google And Other Tech Firms