The premium fitness subscription marketplace is an increasingly crowded one. Cult of Mac asks whether Apple’s Fitness+ offering can thrive.
Established players like Peloton and Adidas already have a significant head start. But Apple is in great shape to give them a run for their money. Fitness+ is a logical next step for Cupertino. The upcoming service plugs some significant gaps in Apple’s fitness offering while intelligently leveraging the power of its platform to gain an advantage… Apple Fitness+ aims to re-create the experience of a studio class at home by providing on-demand workout videos featuring trainers who show you what to do on screen. There are 21 trainers in total. (If you want to get to know them now, check out the Apple Fitness+ Instagram page, which includes links to each of their personal profiles). They look like a fun, talented and diverse team… Unlike Apple, Peloton offers live video streams as well as on-demand ones. During a live stream, the trainer can actually see your workout stats and even give you a shout-out to keep you motivated.
Check It Out: Fitness+: Can Apple See Off Big-Name Rivals?