Just because it isn’t International Women’s Day anymore, that doesn’t mean we should not celebrate women in tech! iMore has a great interview with Camilla Avellar, a designer at Supercell – the firm behind Clash of Clans. She discusses how she got into the industry, and how it has changed over the years.
Back in the beginning of the App Store era, many people were playing games, but there still wasn’t an established market. So there were some trial games that you could get for free and then buy the premium version. There wasn’t really this free to play model yet. That came a bit later. But with the free to play model, it just exploded. Everyone had a very small barrier to entry. You could just download a game and play it for free for years. And yeah, I think that a shift in this mentality towards mobile games came with the fact that the audience is just huge and it’s an audience that is largely untapped because it’s not all gamers.
Check It Out: On Being a Woman in The Gaming Industry