Amazon is set to launch a hi-fidelity music service to challenge TIDAL. It will cost $15 per month for this “better than CD quality” audio, Techcrunch reported.
The company’s investment in music not only allows for new revenue streams through advertising and subscriptions, it also provides a direct connection to Amazon’s smart speakers: its Echo line of devices. For consumers pinching pennies, the ad-supported service streaming over an Echo Dot may be good enough. But those who bought, say, a stereo pair of Echo Plus devices and an Echo Sub, may want a better-quality music subscription, too.