A panel of the National Advertising Review Board is recommending that AT&T stop its “5G Evolution” label for its network. If you’re at AT&T customer and notice a “5G E” label on your iPhone, that is what this is referring to. (Hint: It’s not actually 5G).
The NARB Panel agreed with NAD’s analysis and concluded that the term “Evolution” is not likely to alert consumers to the fact that the service is not 5G […] AT&T stated that it “respectfully disagrees with the reasoning and result reached by the Panel majority,” […] As a supporter of the self-regulatory process, it will comply with the NARB’s decision.
No comment from me is needed, other than surprise that AT&T is capable of self-regulating