Quibi lost 90 percent of early users after their free trials expired. That’s according to data from Sensor Tower, reported on by The Verge.
According to the firm’s new report on Quibi’s early growth, the short-form video platform signed up about 910,000 users in its first few days back in April. Of those users, only about 72,000 stuck around after the three-month free trial, indicating the app had about an 8 percent conversion rate. That’s not too bad. But compare it to the streaming video industry’s most successful debut of the last few years, Disney Plus, and the resulting picture is a grim one for Quibi.
Check It Out: Quibi Loses 90 Percent of Users After Free Trial