Spotify took its podcasters dashboard out of beta Tuesday, The Verge reported. It aims to give podcasters useful data as it establishes itself as a podcasting platform.
Podcasters have long lacked data about their listeners, which poses problems when they’re trying to sell ads. Spotify is uniquely qualified to give podcasters that data because every Spotify user requires an account to listen, where they’ve provided basic demographic data about themselves, as well as their music listening habits. Nothing about the dashboard will change when it comes out of beta, although Hellman says it’ll be refined over time as podcasters respond to the product. The idea is to mirror Spotify for Artists, the dashboard it provides for musicians, but optimized for podcasters.
Check It Out: Spotify for Podcasters Comes Out of Beta