This week, we are bringing you part 2 of the huge Newsweek spread that we started last week. In todayis Remembering piece, we are going to take a look at some screen shots from the original Mac, and better yet, we are contrasting them to some screen shots from PCs of the same era. What could be more fun?
These scans were sent in by Rob Marquardt, the Designer/Resident Wirehead of Toast Design. They come from part of a 16 page spread from a Newsweek magazine from the fall of 1984. The following is the introduction Mr. Marquardt wrote on his own site.
In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first “up-close” experience with a Macintosh — detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.
In addition to the full-page scans of the brochure below, youill also find larger detail images of certain areas — screenshots, people and hardware that benefit from a closer look.
Enjoy!
Here you go. You can click on each of the thumbnails for a larger version of the image. There are a LOT of them, so have fun!
The following are some closeups that Mr. Marquardt took of some of the pages so they could be read. When seen side by side, the differences between the Mac and DOS is phenomenal. We will point out that Apple did choose a very poor PC to use, one that included the same size screen as the original Mac. On the other hand, it wouldnit have looked that much better on a top of the line PC either. 🙂
 Page 8 showed the differences between DOS and the brand new Macintosh WIN an iPhone 16 Pro Max! |