October 6th, 1999
[4:15 PM] Motorola Shows Off 700 MHz G4 Technology
C-Net is reporting that Motorola has been showing off at the most recent Microprocessor Forum. Motorola has demonstrated technology for a 2nd generation of the G4 processor that will lead to 700 MHz chips, 2 MB Level 3 caches, and more. According to the C-Net story:
The rest of the article is also very good reading. The Mac Observer Spin: This is cool. The emphasis of this article is that Motorola is working on technology to make PowerMacs faster. That's a good emphasis to have for a mainstream article. Of course, the fact that Motorola is going to the effort to demonstrate their goodies is also a good sign. With continued reports of strained relationships, it's always good to see signs that the companies are working toward a common goal. In any event, it would be a very good thing to see Motorola be able to push the MHz speed barriers a little more emphatically. Apple's product line continually lags behind the PC world as both Intel and AMD bring faster rated processors to marker far faster than either IBM or Motorola. This is an issue that the C-Net article also touches on. Before you fire up your lecture explaining to us that MHz speed ratings don't mean a thing, the general public does not know, understand, or care. They have it locked in their heads that higher speeds mean faster processors and the Keeping Up With The Jones' mentality that engulfs our culture wants to have that "faster" chip. Unfortunately, their perception is their reality and the fact that they are wrong does not change their viewpoint. For Apple to continue to gain momentum, they must be able to bring out higher rated Macs. |