Apple has acquired Vilynx Inc., a company based on Barcelona that specialized in AI and computer vision (via Bloomberg).
Apple Buys Vilynx
Vilynx created technology that use AI to analyze the visual, audio, and text content of videos to create tags for them and make them searchable. Specifically, Vilynx used it in software for companies in search and recommendation features. People familiar with the acquisition say Apple spent around US$50million for the company.
Apple could potentially apply this technology to the company’s digital assistant, Siri, and its search. It could also be used in the company’s Photos app to make video more searchable in a similar fashion to how users can find photos by searching for items inside the photos. Apple could also potentially apply it toward a recommendation engine for its TV and News apps to surface more relevant content to users.
About 50 of the company’s engineers and data scientists are remaining at Apple, including Vilynx’s co-founder and Chief Technology Officer Elisenda Bou-Balust, the people familiar said.
Is it too late for me bid $61?