ChangeWave reported that “At the individual manufacturers’ level, going forward the survey findings show a major leap for Apple and HTC at the expense of RIM and Motorola.
“The new Apple iPhone 4 is driving much of the industry’s growth, with more than one-in-two (52%) respondents who plan to buy a smart phone in the next 90 days saying they’ll get an Apple iPhone – an explosive 21-pt leap over our previous survey.”
Prospective Purchasers
“Android phones continue to have a major impact on the market, with HTC (8%; up 2-pts) and its new Droid Incredible and EVO models the biggest beneficiary. Motorola (6%), who in recent surveys had registered a wave of new demand for their Droid model, remains unchanged in the current survey.” Paul Carton, VP of ChangeWave Research reported.
Apple also registered a huge advantage over the competition in customer satisfaction.
Customer Satisfaction Ratings
The prospects for RIM are not looking so good, and the report concluded, “In short, in recent quarters RIM models appear to have lost their ‘cool factor,’ and the onus is now squarely on RIM to regain consumers’ confidence in their products. To do so they need new, highly compelling offerings that can compete on an equal footing with the best that Apple and Android have to offer. Otherwise, RIM’s future growth may increasingly be limited to the success or failure of its lower cost models on the international market.”
The report, completed June 24th, surveyed 4,028 consumers.