Apple premiered a new 24-hour music video service on Monday. According to an announcement seen by Variety, Apple Music TV will also offer “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.”
New Apple Music TV Service Now Available
Apple Music TV is only available to those in the U.S. It is available for free via the Apple Music and TV apps. It began by playing a countdown of the top 100 all all-time most-streamed songs in the U.S. on Apple Music. On Thursday, 22nd October, there will be an all-day takeover by Bruce Springsteen ahead of the launch of his new album the next day. The Boss also has a film about the making of Letters to You coming out on Apple TV+. He will be interviewed by Apple Music One Host Zane Lowe. This all indicates a growing tie-up between the various Apple media services.
Furthermore, every Friday at 12 p.m. ET/9 a.m. PT Apple Music will premiere new videos. This first will be Joji’s “777” and Saint Jhn’s “Gorgeous”.