Apple Podcasts dominate the world as the most popular podcasting platform…except South America, where Spotify—although new to podcasting—has already taken over (via Voxnest).
[Spotify Subscriber Numbers Beating Apple Music]
South America Podcasts
Spotify’s biggest reason for dominance is the fact that it’s available on Android, while Apple Podcasts is not. Currently Android has 75% of the worldwide market while iOS has 24%.
The next big market for Spotify podcasts could be India, which is one of the fastest growing markets for podcasts.