The Apple Watch, though seen as just an accessory for the iPhone, has become a massive success on its own, making billions of dollars for the company, as found in a recent study by CIRP, even though it wasn’t a surprise in the first place, but there’s more. It’s about what customers opt for. One of the popular choices is the Watch SE.
Like its iPhone and iPad counterparts, Apple offers a range of Apple Watch models, including the Watch SE. The flagship Series 9 and 8 models dominate sales, accounting for nearly two-thirds of total Apple Watch purchases in the recent quarter.
While the premium Ultra models contribute a lot to overall revenue, they represent a smaller percentage of sales than the iPhone and iPad’s high-end offerings. Still, when combined, they have more sales than the budget variant SE model, though many users still prefer the Watch SE.
- The Series 9 is the most popular Apple Watch model, accounting for 43% of total sales.
- The Series 8 follows closely behind, with 19% of sales.
- The SE model has a 12% market share. This includes the Watch SE.
- The Ultra 2 and Ultra models hold 11% and 9% respectively.
- The Nike-branded model captures 5% of the market.
If you’re planning to buy an Apple Watch, we suggest you wait for Watch 10, which will be launched in a month.
Overall, the report emphasizes the Apple Watch’s transition to a standalone product with great market potential, including the popular Watch SE.
More here.