Appleis FY08 Q2 earnings report on Wednesday showed that deferred revenue, the so-called subscription accounting, for Apple TV and iPhone is rising dramatically.
In September, 2007 Apple reported US$1.391B in deferred revenue, current, for the Apple TV and iPhone. For the current Q2, that has risen to US$2.416B, a 74 percent increase.
In September, 2007 Apple reported US$849M in deferred revenue, non-current, for the Apple TV and iPhone. For the current Q2, that has risen to US$1.409B, a 66 percent increase.
Some analysts, like Carl Howe, have previously predicted that this money making engine would start to produce dramatic gains for Apple, and was likely to be overlooked in the near term. Thatis not likely to happen anymore now that the data is starting to accumulate.