Customers will be able to re-download movies they previously purchased at 1080p resolution. Movies were previously available at 720p resolution.
Apple also introduced a new Apple TV model on Wednesday with 1080p support. It will be available in about a week for US$99.
Apple’s media event is still underway, so be sure to check back with The Mac Observer for additional product announcements, and be sure to follow along with our live on-location coverage, too.