Remembering 1990, The IIfx, & The Power To Be Your Best

Observers Lex Jenkins and Fred Turner each sent us some great scans of Appleis advertising from this year. In particular we love the ad for the Mac IIfx. The Mac IIfx was one of the most powerful computers of its day. It was also a truly innovative computer for the time, and we might remind some folks in Redmond, Washington, as well as some politicians in Washington D.C., what innovation truly means. In any event, the IIfx was well received, but was so enormously expensive (more than US$9,995, but we ask you to let us know in the comments below if you can give us a precise price), that it never sold that well. The machine came with a 40 MHz 68030 processor, 4 MB of RAM, 6 NuBus slots, an available 24-bit graphics card, and the capacity to work with 160 MB of internal storage. Truly incredible performance for the day. Not too, that Apple was advertising A/UX, the Apple branded version of Unix that worked on some Mac models. The more things change, the more they stay the same…

From Observer Fred Jenkins.

Here are the scans of the Mac IIfx ad from the May 1990 issue of PC/Computing. It was a four-page layout with center spread of the IIfx. Page one was text only. Page four showed all the then-current Macs.

Lex Jenkins

Observer Fred Turner sent us also sent us a scan from this same period. It too features the product line from 1990 with the same picture as Mr. Jenkinsi, but with different verbiage. We have included it below the first four ads. From Fred Jenkins:

Since yiall have been showing the old Apple ads, I thought Iid share one off the back of a June/July 1990 Air & Space Smithsonian magazine that I had. Looks like it has the Mac Plus, SE, SE/30, IIcx, IIci and IIfx, as well as the Mac Portable.

Lex Jenkins

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